{"id":731,"date":"2025-03-26T18:13:08","date_gmt":"2025-03-26T18:13:08","guid":{"rendered":"https:\/\/www.circulatam.com\/?p=731"},"modified":"2025-05-28T17:42:38","modified_gmt":"2025-05-28T17:42:38","slug":"un-futuro-circular","status":"publish","type":"post","link":"https:\/\/www.circulatam.com\/en\/un-futuro-circular\/","title":{"rendered":"Nuevas iniciativas de moda circular deben tambi\u00e9n pensar en el cierre del ciclo"},"content":{"rendered":"

Por Andrea Mejia Fajardo<\/p>\n\n\n\n

A 2012 Greenpeace study presented alarming figures: in 2010, 13.1 million tons of textiles were discarded in the United States alone: 5.3% of total municipal waste.<\/p>\n\n\n\n

The 2017 Pulse of Fashion Report estimated that global Fashion System waste will grow by about 60% between 2015 and 2030, generating an additional 57 million tons of waste annually, to reach about 17.5 kilos per capita<\/em>.<\/p>\n\n\n\n

In Colombia there is an incentive to donate what we no longer use, but this action only extends the useful life of the product, but does not solve the problem. Where do the garments end? <\/em>In landfills, rivers, seas and forests, causing further environmental contamination.<\/p>\n\n\n\n

Textile waste is a global issue that requires initiatives from brands, but also public policies to prevent companies from continuing to incinerate unsold inventory. In 2017, the English brand Burberry burned handbags, clothing and perfumes estimated at a value of 28.6 million pounds to avoid being sold at a lower price or stolen. Globally, only 20% of apparel is collected for reuse or recycling.<\/p>\n\n\n\n

Otro desaf\u00edo es el manejo de residuos textiles sobrantes de la producci\u00f3n. Empresas como Nike o Fabricato trabajan en la b\u00fasqueda de alternativas para usar materiales recuperados de las l\u00edneas de producci\u00f3n y con estos crear nuevos productos sostenibles.<\/p>\n\n\n\n

Can fashion close the cycle?<\/strong><\/h2>\n\n\n\n

Some entrepreneurs have sought new forms of productions, such as ethics <\/em>through organic or sustainably produced textiles and raw materials, less water- and energy-intensive manufacturing, living wages and incentives to improve the social situation of workers. According to Ethical Consumer's report, the market value of ethical garments <\/em>had an increase of 19.9% in 2018 in the UK, evidencing a challenging social and economic trend versus traditional production.<\/p>\n\n\n\n

But Are garments produced under sustainable and ethical standards sufficient to meet the challenges of the sector? <\/em>La econom\u00eda circular propone un modelo donde los residuos son reintegrados al sistema para ser aprovechados como nuevas materias primas. En otras palabras, en una econom\u00eda circular no existe el concepto de desecho, porque se crea un sistema basado en la reutilizaci\u00f3n, reparaci\u00f3n y reciclaje, para generar riqueza a partir de recursos ya existentes en el ciclo productivo.<\/p>\n\n\n\n

For Kerli Kant Hvass, a PhD. researcher at the Stockholm Environment Institute<\/a>In his opinion, continuing with a traditional business model is unfeasible, due to the depletion of natural resources and the increase in population. Kant Hvass believes that, although a few years ago the topic of discussion was sustainability in the sector, its cycle ended in the stores, but what happens to the product after consumption ends?<\/em> In circularity it is important to analyze and understand the whole process of a product: from the design -materials, form of production, use- to what happens at the end.<\/p>\n\n\n\n

Archivist, an English brand, acquired 200 kilos of Egyptian cotton sheets from a luxury hotel in London, which were to be discarded due to minor imperfections. The brand's founders saw these as the raw material for their men's and women's shirts.<\/p>\n\n\n\n

La marca danesa de ropa infantil Vigga, tiene un modelo por suscripci\u00f3n: los padres pagan un valor mensual y reciben un paquete con prendas confeccionadas en telas org\u00e1nicas. Cuando los peque\u00f1os necesitan una talla m\u00e1s grande, los padres devuelven las prendas y reciben un nuevo paquete. Una vez Vigga recibe el vestuario usado, bajo exigentes est\u00e1ndares de limpieza, las prendas son enviadas a una nueva familia.<\/p>\n\n\n\n

A circular innovation<\/strong><\/h2>\n\n\n\n

Circularity is a frequently discussed topic, but it still requires new technologies and materials, major changes and intersectoral collaborations, an innovative, efficient and competitive production system with better environmental practices, a transformation in the creative conception of each garment, as well as changes in the culture and mentality of brands and consumers.<\/p>\n\n\n\n

Colombia necesita avanzar y fortalecer la innovaci\u00f3n e implementaci\u00f3n de tecnolog\u00edas con procesos m\u00e1s limpios con el fin de incentivar el re\u00faso de materias primas y disminuir la generaci\u00f3n de residuos textiles. Se estima que el sector de la moda en el pa\u00eds podr\u00eda reusar el 53% del desecho textil, pero, hasta el 2018, solo se tiene constancia del re\u00faso del 5%.<\/p>\n\n\n\n

Algunos han puesto su esperanza en el Ministerio de Ciencia, Tecnolog\u00eda e Innovaci\u00f3n, antes Colciencias, pero para Ricardo Mej\u00eda, gerente de SALADEJUNTAS, un ministerio no hace al empresariado m\u00e1s innovador; es el sector privado quien debe tomar el liderazgo de estudiar nuevas f\u00f3rmulas y mecanismos, mientras el Gobierno establece pol\u00edticas para promover y facilitar la innovaci\u00f3n.<\/p>\n\n\n\n

Y aunque los emprendimientos de moda circular a\u00fan son iniciativas no escaladas, se resalta el cada vez mayor inter\u00e9s de organizaciones como C\u00e1mara de Comercio de Medell\u00edn, Inexmoda, Comfama y Colombia Produtiva por fomentar la circularidad en el sector moda. <\/p>\n\n\n\n

El texto original fue publicado en Revista Semana<\/a> y hace parte de la tesis Policies for the sustainable development of the Fashion System in Colombia: opportunities in the value chain<\/em> (Universidad de los Andes) de Andrea Mejia Fajardo.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Un estudio de Greenpeace del 2012 present\u00f3 cifras alarmantes<\/p>","protected":false},"author":1,"featured_media":1178,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nUn futuro circular | Circulatam<\/title>\n<meta name=\"description\" content=\"Construimos un futuro circular en Latinoam\u00e9rica con modelos sostenibles que regeneran recursos, impulsan innovaci\u00f3n y fortalecen comunidades.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.circulatam.com\/en\/un-futuro-circular\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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